MEXIA Interactive, as part of an industry coalition with The Future of Privacy Forum (FPF), participates in a major announcement by U.S. Senator Schumer on the Code of Conduct to promote privacy and responsible data use for retail location analytics.
View the complete FPF press release here.

FTC PRAISES NEW PRIVACY CODE FOR RETAIL ANALYTICS FIRMS -The Future of Privacy Forum rolled out a new set of guidelines for companies that track consumer movements in physical retail stores Tuesday, and got some kind words from FTC Director of Consumer Protection Jessica Rich. "It's great that industry has recognized consumer concerns about invisible tracking in retail spaces and has taken a positive step forward in developing a self-regulatory code of conduct," Rich said of the framework, which Sen. Chuck Schumer's office helped facilitate. "Our staff appreciated the opportunity to provide feedback in the process of creating the code. This is a rapidly changing industry with critical consumer privacy implications, and the FTC is paying close attention how retailers are using these new technologies." (POLITICO)

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